Radio Advertising

Advertising on radio presents many advantages and rewards. Reaching your desired audience is more precise with radio than with other

direct response advertising mediums. Predictability of target audiences is largely due to the fact that the 13,000 radio stations in the U.S. are grouped into formats. Advertising in radio, therefore, is an extremely efficient way to reach your customer. Arbitron rating system shows stable listening patterns on the radio, in spite of all of the new media. According to Arbitron’s American Radio Listening Trends report, 94% of the U.S. population over 12 years old listens to the radio in their car or at home. We have relationships with thousands of those radio stations around the country that give us a prioritized look at response rates. And there are studies that specifically profile listeners in each format.



Of course, the other advantage to advertising in radio is the low cost. Both creative development and media costs are significantly less for radio advertising than for TV advertising. Over the last decade the costs of radio advertising development have dropped dramatically. A single-voice commercial will cost approximately $750 for radio advertising. Contained in that price are our creative strategy, top –level copywriting, and the right voices and production for radio advertising.



Testing for direct response advertising happens much faster when advertising on radio than other media. Generally, we will air ads at between six to ten radio stations in the initial test budget. The testing period is "live", that is, listeners will respond, and profits can be made. After the test phase, there is a roll-out period. During that time, we watch closely for when you are earning profits above the cost of advertising on radio. From then on, the more you spend on direct response advertising, the more money you will make.